The aim of the project was to investigate the current ways in which people challenge gender roles, and to help develop and encourage more involvement in the breaking down of the gender binary that it perpetuated by the advertising industry.
I took a humerous approach and made a fustrating website that took advertising product slogans from the 50's, which after a few clicks from the user, opened a manifesto then linked to an instagram account posting pictures of pointlessly gendered products. This encouraged people to share and talk about their frustrations with gendering, and to show how engrained and subliminal gender marketing exists.
- Client: Self initiated project
