We launched the most successful global football campaign in adidas history. At its heart, Impossible is Nothing is about seeing possibilities with optimism to shape a better future, together, for all people and our planet. Euro202one was the perfect chance to inspire the world to see these possibilities. My role was to come up with the art direction in line with the global toolkit, and distinguish precises design guidelines for a global market rollout across print, hero films, DOOH, OOH, social and web.
- Client: Adidas
- Agency: We Are Social
- Role: Art Director
