Getting back into training mode in January is never fun. To get the excitment back, we created quick dynamic content that reaches through the lens to the viewer, whilst complimenting the new Under Armour training gear at JD Sports. I worked with director Josh Cohen to come up with using a Bolt Cinebot high speed camera to acheive these results.
We worked with three sports and lifestyle influencers to create beautiful editorial film and photography that highlighted female strength in the gym. The campaign also extended in store with windows in JD Sports across the UK.
- Client: Under Armour + JD Sports
- Role: Creative and Art director
- Deliverables: Campaign direction, 6x10 second videos and instore POS
- Director: Josh Cohen
